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Ferrari and the art of scarcity
Discover how Ferrari maintains its mystique as the world's most powerful brand.
What sets Ferrari apart from Ford and GM to have a $30 billion surge in market value?
Believe it or not, what CNBC pointed out following Ferrari's share price surging 7 percent on Monday, May 4, is true. Ferrari is now worth $30 billion.
Why are Ferrari employees not allowed to order their own cars from the factory?
Unless they’re F1 drivers, Ferrari employees are forbidden from buying a brand new Ferrari from the factory!